Baileys is the new sponsor of the Women's Prize for Fiction. The fountain pen identity draws inspiration from the new Baileys bottle shape and seeks to celebrate the art and craftsmanship of writing.
This was a fun and informative internal guideline for both new and existing LOVE employees. Its goal was to impart important rules and expectations, but with a bit of a twinkle in the eye.
Johnnie Walker – Directors Blend
Taking the approach that all packaging is media, this Directors Blend bottle carries a label that links this limited edition gift with the wider Johnnie Walker Keep Walking programme. Recipients are ‘toasted’, for the personal progress that they have undoubtedly made, through lyrical prose that treats the label design more like a page of a book.
Part of a proposed visual design identity for Northern Rail's improvement initiatives. The design was influenced by the double orange stripes found on commuter rail tickets. Unfortunately, the account had to switch agencies due to party political reasons. The work was not completely in vain, as Network Rail did go ahead with our proposal. The end result, however, is a somewhat altered version of what you see here.